Thinking Outside the Book

Cynthia Cleto
Springer Science+Business Media
Play (15min) Download: MP4 | MP3

What forces surrounding eBooks have made their transition to the electronic world possible? We adapted established publishing concepts learned from eJournals to create a unique eBook business model, tailored to the demands of librarians and their patrons. Success of the model can be measured by market penetration, usage of eBooks in libraries, and in comparison to eJournals. An eye to the future requires monitoring the developing needs of librarians, their patrons, as well as technological innovations. These are essential practices in ensuring an effective launch and continuous malleability  of an STM eBook program.