The Oxymoronic eBook

Mike Taylor
Elsevier Labs, Elsevier
Play (37min) Download: MP4 | MP3

Books are designed for readers; eBooks have users. It’s all downhill from there. We’ll present some new ideas about use models (and our research) and the match (or not) with current market offerings, in both web-based and gadget-based formats. We’ll also discuss new user-centered models of “book” publishing. The conclusion will be that the word “book” is holding us back.