The China bull in the publishing shop

Benjamin Shaw Global and China Director, Edanz Group Ltd Play (14min) Download: MP4 | MP3

Most publishers find it a challenge taking advantage of the many opportunities presented as Asia grows into a scientific powerhouse. The need for new approaches is highlighted by examining the obstacles faced by Chinese authors in achieving publication success. Opportunities abound for establishing a competitive advantage in author outreach and services, and the author community will reward publishers who foster the development of a positive scientific culture. Adopting an author-centric approach is a sustainable long-term strategy, with Chinese authors and with those from other emerging markets.