Teaching type in the city

Karen Cheng
University of Washington, USA
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Type design is, in some ways, an old-fashioned subject within a graphic design program. As the field of graphic design matures, emphasis has shifted away from traditional issues of craft, visual skills and formal innovation to also include communication theory and strategy, often in a wide variety of social and cultural contexts. Additionally, advances in digital technology continue to transform communication media and platforms, further expanding the desired capabilities and competencies of new graduates.

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