Putting your customers to work. Social media: building a collaborative business.

Melinda Kenneway
Director, TBI Communications Ltd
Play (28min) Download: MP4 | MP3

Still just playing about with social media and wondering what all the fuss is about? Well hold onto your horses, because the race is about to start and it’s going to be a bumpy ride! Your competitors are mostly likely there already, your customers have been there a long time; so, if you’re not there, then you really should be.

Social media is going to change everything – it’s not just another marketing channel, it’s the beginning of the reinvention of the way in which we all do business. Collaboration is the name of the game. Our communities will become an ever more active part of helping us develop our products and services and in return they will spread the word when they like what we do. Publishers need to become ‘facilitators’ in this world as well as ‘producers and distributors’ – ensuring the right tools are in place to help people find, use and share our content effectively and building in feedback loops so we can continually refine our activities to better meet the needs of our customers.

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