Bill’s concern is both with the proliferation of user applications, interfaces, devices, ways of interacting with content (more than just reading); and the proliferation of _types_ of content, going beyond text to include audio, video, ‘intelligent’ images, etc., collectively referred to as ‘rich media.’ We’ve seen this coming for some time, but now, dealing with rich media in some systematic way, is rapidly becoming a reality for publishers. The general consensus is that this is an area where standards are just beginning to emerge and are still quite media-specific: activities around images, audio, and video are still quite separate.
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