Making of gold – Stories from the content enrichment work bench

Sam Herbert
Client Services Director, 67 Bricks
Play (19min) Download: MP4 | MP3

This presentation will look at how publishers are tackling the content enrichment challenge. It will include case studies of recent content enrichment projects with Pharmaceutical Press and the British Standards Institution. The session will focus on the implementation challenge but will also cover the selection of appropriate content enrichment methods, ROI considerations, when to carry out the enrichment and the question of automated versus manual enrichment.