Keynote – Beyond online newspapers. How technology can open up newspapers, create global audiences and renew a commercial model in decline. GNM: a work in progress

Mike Bracken
The Guardian News and Media
Play (59min) Download: MP4 | MP3

Mike will talk about the Guardian News Media (GNM) platform development, and how the strategy of mutualisation is changing the business model. From mobile to off-platform applications, Mike will explain how the transformative power of this new platform strategy is changing several aspects of a traditional publishing business.