Inviting Silicon Valley through the academic publishing door

Jason Hoyt
Research Director at
Play (28min) Download:  MP4 | MP3

Think your market is saturated? Think again. Content producers have benefited by opening their doors to third-party developers. The ‘doors’ include API platforms, special HTML markups, and more. Creating an environment of content mashups delivers not only new tools to users, but also more eyeballs and revenue streams to the content providers. However, opening the door isn’t enough, it needs to be done right and we’ll discuss what can be done in this regard.