Independent Scholarly Publishers Group: A Case Study

Thomas Taylor Dragonfly Sales and Marketing Consulting Play (28min) Download: MP4 | MP3

Tom Taylor is President of Dragonfly Sales and Marketing Consulting. Dragonfly manages the sales efforts of independent publishers through a global network of sales organizations. Before forming Dragonfly, Tom was Vice President of Marketing and Sales at SAGE in California. Tom has been in academic publishing for 31 years starting in 1979 as a sales representative at Addison Wesley where he moved into positions in marketing, editorial and sales management. In 1995, Tom became a sales manager at Prentice Hall and in 1998 was hired to head up sales and marketing at Course Technology, a Thomson Learning company.