From readers to users: NPG’s Article Improvement Project

Dan Pollock
Associate Director,, Nature Publishing Group
Play (16min) Download:  MP4 | MP3

How the changing needs and business models of the online world are dragging the venerable journal article kicking and screaming into the early 21st Century. We take a look at the features and thinking behind some of the changes NPG is making to the way in which it presents journal articles online, and also take a look at how NPG is engaging its readership through other digital channels.