From readers to users: NPG’s Article Improvement Project

Dan Pollock
Associate Director, nature.com, Nature Publishing Group
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How the changing needs and business models of the online world are dragging the venerable journal article kicking and screaming into the early 21st Century. We take a look at the features and thinking behind some of the changes NPG is making to the way in which it presents journal articles online, and also take a look at how NPG is engaging its readership through other digital channels.

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