Footprints across the East-West bridge

Caitlin Meadows
Publishing Services Director, Charlesworth Group

Play (19min)

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In this session we look at how Western publishers can position their strategy for growth in China – their ‘China Footprint’ – by evaluating approaches to maximise the impact of their submissions, sales, and editorial connections. We focus particularly on the medical arena, but also take insight from other disciplines. We look at budgetary and academic trends in China (in comparison to those in other major geographical areas such as India), and how these might influence Western publishers’ strategies in the short and longer term, as well as publishing models such as open access. We will also share trends and perspectives from Chinese publishers and researchers. What can we learn? And how might the East-West publishing landscape look in 5 or 10 years for the medical publisher in either region?