Case Study: Targeting Individual Users

Cynthia Bowab
The New England Journal of Medicine

Play (30min)

Download: MP4 | MP3

Targeting isn’t just for paid advertisements; increasingly, publishers are relying on targeting to be more focused in their communications with customers. In this session, the speaker will discuss how targeted messaging can lead to measured improvements of key performance indicators in the areas of engagement, conversions, and revenue.

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