All aboard the semantic bandwagon! – Now just hold on a minute…

Colin Batchelor
Senior Informatics Analyst, Royal Society of Chemistry
Play (20min) Download: MP4 | MP3

Semantic markup is growing in popularity among STM publishers, but Google has built an enormous business in classifying the web with a completely non-semantic approach.  In this talk I discuss what semantic markup might have to offer that Google’s approach might not, and what organisations should consider before they take the semantic road.