Plana started as an academic project by Luís Camanho for a small independent publisher on illustration and comics. Free software was embraced almost from the very beginning. It was an answer to economic constraints but also reflection of our empathy with the libre graphics world. As a consequence, we got interested in copyright and embraced the sharing culture, informing and encouraging our authors to distribute their work for free. With five books published since 2008 we would like to share our experiences so far.