Letraset, the liberated Letter

Dave Farey, Colin Brignall
Play (35min) Download: MP4 | MP3

In 1961 the Letraset dry transfer product was patented and launched, and it was a product of its time. There were also far reaching benefits for the graphic design industry and for the future of type design, both analog and digital. From the mid 1980s, with the launch of Apple Mac, sales of rub down lettering sheets went into a gradual decline but the legacy of Letraset is undeniable.

Colin Brignall and Dave Farey were involved from the very beginning, both becoming Letraset type design studio managers responsible for selecting, designing and artworking unique typefaces for transfer and subsequently creating fonts for all aspects of the current digital market.

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