It’s An ‘Either/And’ World After All

Ruth Jones
Ingram Digital Ltd.
Play (26min) Download: MP4 | MP3

The digital content ecosystem is complex. Meanwhile, e-content has become a virtually mandatory component of business strategies – from those of niche publishers to those of independent booksellers and top libraries. However, leveraging existing opportunities requires significant investments in technology infrastructure. It also demands that companies shift resources away from their core businesses to tackle the operational complexities inherent to the digital marketplace. Meanwhile, the print content market is still robust. By leveraging resources and strategies currently available, companies in the content value chain can bring innovative and highly profitable digital products to market.

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