With print books the issue of identification has always been a relatively simple one, particularly with respect to the supply chain. But the advent of a plethora of new format types, product types, the disaggregation of the codex, as well as new and confusing business models both Cloud-based and downloadable, has created a minefield for ebook publishers who wish to take full advantage of the new digital supply chain. This will be a brief case study into how one ebook publisher has attempted to deal with these issues in a confusing landscape.
